The Minalogic Business Meetings are THE international business convention for digital technologies in the Auvergne-Rhône-Alpes region. The eighth edition took place on May 31st and, for the first time, in a 100% hybrid format. The event was organized as part of Minalogic's International Development Plan, funded by the Auvergne-Rhône-Alpes Region.
This year, the MBM were included in the official Green Grenoble events program, attracting 400 people to the Stade des Alpes in Grenoble, an exceptional setting kindly provided by our partner, Grenoble-Alpes Métropole. After two years of meeting 100% digitally, everyone was delighted to be back in person!
In the wake of Covid, the hybrid format has become the "new normal". The MBM took this in their stride, as this year’s theme was sustainable innovation. Demand for the digital format was strong, as we welcomed more than 70 remote participants, most of whom joined from abroad.
The foremost goal of the Minalogic Business Meetings is to bring together digital solution providers with key buyers who are keen to integrate these solutions into their products, services, industrial chains or even their internal processes.
This saw more than 1,000 B2B meetings taking place on May 31st, followed by another hundred at a later date for participants who, unfortunately, were unable to meet on the day.
Once again, the event recorded a strong increase in key figures compared to 2021 with the number of buyers present up by 55% and 30% more meetings organized! Thanks to the cluster's network of international partners, this year, MBM welcomed participants from 17 countries - another record.
In parallel to the B2B meetings, a series of conferences were held dedicated to the theme of sustainable innovation, a subject that no can afford to overlook these days, whether at personal, political or corporate level! These conferences gave the floor to high-level international speakers from the worlds of research, industry, politics and investment who explained what sustainable innovation is, how to measure its environmental impact, how to finance sustainable innovation and also shared experiences and best practices.
The team has already got down to the task of organizing the ninth edition of the Minalogic Business Meetings in spring 2023 in Lyon.
Key figures
- 164 digital solution providers
- 180 buyers
- 39 banks & investors
- 31 partners and sponsors
- 13 conferences
- 1,291 scheduled meetings
“The fast-paced format of the meetings allowed us to get straight to the point and qualify the leads more quickly. Minalogic's rich and diverse network put us in touch with new and very interesting players. Without the Minalogic team, cultivating these kinds of contacts would have been difficult. (Thank you!).”
“It was my first participation, I was very pleasantly surprised by the quality of the speakers.”
